Happy California Strawberry Day! Today, Tegner-Miller Insurance Brokers pays homage to the nearly 400 independent farms that grow these delicious fruits across the state. As well as making for a tasty snack, strawberries are big business, raking in around $2.3 billion annually! To learn more about this great California fruit, check out the facts below!
- California produces more strawberries than any other state. In 2011, California growers harvested more than 2.1 billion pounds of strawberries, accounting for 88% of the US’s total strawberry growth. Additionally, that year California strawberry harvests totaled over 20% of the international harvest, making California the top strawberry-producing region in the world.
- Strawberries are the 6th most profitable agricultural commodity in California, after milk, grapes, almonds, nursery plants and cattle.
- California strawberries are enjoyed outside of the US. Around 25% of California strawberries are frozen and shipped as far abroad as Japan and Hong Kong.
To learn more about California strawberries, check out the California Strawberry Commission website: http://www.californiastrawberries.com
While smart marketing, special deals and (of course) fine cuisine can increase your customer base, community outreach and involvement is also an important tool restaurants can use to bring in more customers. While large companies have more capital and resources for community involvement, small companies can both give back to their communities and broaden their customer base by conducting community outreach. Below are three ideas for community involvement that even a small restaurant can engage in:
- Keep a collection bucket at your restaurant counter: Find a local charity that you wish to support and set up a donation bucket next to your cash register. This is probably the easiest way for your restaurant to help your local community.
- Create special deals and events to assist charities: For example, you can advertise a “Charity Night” at your restaurant where patrons who dine during certain hours will have a portion of their bill donated to a local charity. This is a great way to help a local charity while also bringing in more customers.
- Sponsor a Local Organization: Reach out to local charities and organizations to see if they have any upcoming events. From soup kitchens to jog-a-thons to food drives, your business can provide financial backing and volunteer support. Tegner-Miller Insurance Brokers has found sponsoring a local fundraising event extremely rewarding. We have sponsored the McKinley School’s Annual Jog-a-thon, Santa Monica’s Junior Chamber of Commerce’s Peter Rabbit Day, the Chamber’s annual ‘PAL’oween event and even had an employee contest to help raise money for Upward Bound House – a local homeless shelter. We are excited to work with more community organizations in the future.
Please contact our office at 310-828-9662 if you have any questions.